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Impact of celebrity endorsement in advertising on brand image among chinese adolescents consumer based brand equity in the 21st century: an examination of the role of social media marketing. The journal of advertising is the premier journal devoted to the development of advertising theory and its relationship to practice the major purpose of the journal is to provide a public forum. The journal of advertising is devoted to the development of advertising theory and its relationship to practice journal of advertising research journal published by the advertising research foundation (arf. Get this from a library journal of advertising [american academy of advertising.
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